Content Marketing Trends for 2020:-

In the beginning, content marketing was more like a trending buzzword, and companies were adopting it for marketing as an experiment. Fast forward to today, content marketing has become a necessity for a brand's marketing strategy. It has developed into a proven marketing channel for maximizing role. It has evolved to include a variety of other channels and analytical tools to test and prove what works and what doesn't. Buffer, the popular social media brand used guest blogging to boost their growth initially—publishing content multiple times a day, on high performing websites. This was one of the critical growth hacking strategies that helped Buffer attract its first 100,000 users. On its blog, Buffer attracted individuals who influenced their customers by creating high quality and highly shareable content. Currently, with around 400,000 users and approximately a million followers across multiple social channels, Buffer is a trusted brand with four blogs, including the Transparency blog and Open blog, where they share their failures and successes over the years.
It’s clear how Buffer has utilized several advanced content marketing tactics and strategies built on proven growth frameworks to help them achieve unparalleled success over the last few years.  The way they have used guest posts to help gain traction and brand awareness by borrowing other audiences to their websites is worth following. They have also curated and re purposed content to create value for readers.
This article takes you through the current content marketing practices that are trending, how they are coherently working with traditional methods, why data-driven content marketing will become more critical in 2020, new advancements in the industry, and more. But before we dive deeper, let’s quickly glance through how content marketing fared in 2019.
2019, An Overview
The Content Marketing Institute Report for 2019 gives an in-depth analysis of the content marketing trends and processes that are changing the digital work space. The report indicates how and where organizations are allocating their budgets, provides details on what's working, and predicts where the industry is moving towards. Here are the key highlights from the report:
1.95% of B2C use content marketing on some level.
2.96% of the most successful B2C digital marketers say audiences see their business as a trusted resource. All because of the content that they produce.
3.The most significant area for spending on content marketing in 2019 is content creation (56%).

Agency Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/Marketing Profs
The above chart is evidence enough that content marketers today are exploring newer forms of content, and businesses are willing to try them out because they see value in them. While written, printed content is losing its charm, online audiovisual content like videos, live streaming, and webinars are drive results. Written forms of content like eBooks, info graphics are also emerging as valuable assets in the content marketing arsenal.
With newer ways of marketing being explored ever so frequently now, missing out on one or a few content marketing channels can result in loss of leads and business opportunities for companies. For this purpose, we’ve compiled the top content marketing trends you should watch for in 2020, and some of the job opportunities that are emerging because of them.